All Eyes on the Census
Over the upcoming weeks, we should plan to see much attention focused on the results of the 2010 Census. The U.S. Census Bureau has and will continue to release results on a state by state basis. A...
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Education, not population, can ensure progress for Latinos
Local Grand Rapids prevention coordinator Angel Rodriguez once invited me to talk with his middle and high school students enrolled in the Yo Puedo Latino youth program. At one point in the...
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Census predictions for West Michigan? Dramatic Latino growth
Downtown Grand Rapids, Michigan One goal I set out to do with Latino Branding Power was not only to report on culturally relevant insights nationally, but also locally from a West Michigan...
View ArticleInfographic: Latinos in the U.S. are…
If you, like me, are a fan of infographics, I trust you will appreciate this blog post.In light of the 2010 Census results, I have created a downloadable infographic that highlights several facts about...
View ArticleThe end of Hispanic marketing?
A report this past month from the Pew Hispanic Center states that neither of the terms “Hispanic” or “Latino” has been fully embraced by individuals of… well… Hispanic or Latino origin. While this may...
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The end of Hispanic marketing? (Part II)
I had just completed a new blog post this week when the Pew Hispanic Center released another study. This one is about the turnaround in Mexican immigration. According to the report, immigration from...
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Latino Branding Power wins design accolades
I am proud to announce that Latino Branding Power’s infographic “Latinos in the U.S. are…” won a placement in the popular American Graphic Design Awards 2012 competition. The annual contest, presented...
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Branding power case study: el Jimador
Recently, I had the pleasure of connecting with the Minneapolis design firm Cue to discuss their organization’s redesign of the popular tequila brand el Jimador. The tequila was introduced in 1994 and...
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